tien, which means squirrel in Tatar
Among the brand's values are naturalness, quality, freedom, and the importance of family.
We have selected natural colors that reflect naturalness, and the soft font concisely emphasizes the freedom and softness of clothing. Minimalism here is a symbol of both simplicity and freedom, freedom for self—expression. And the pattern was created based on the motives of the Tatar people
The task was to create a budget version of the packaging, so Svetlana and I decided on stickers that would be suitable for boxes and bags, tissue paper, tags and postcards. And here is one of our logo options.
